Perfect Moment, a London and Cornwall based creative sector consultancy tackled the challenge of measuring the economic significance of the creative industries in rural regions. With the creative industry policies largely focused on metropolitan regions, planners and researchers often unwittingly leave out the atypical profiles of creative-sector companies that tend to dominate in rural areas. Instead of large, medium or even small companies; creative industry companies in rural areas tend to be dominated by large numbers of micro-businesses or freelancers.

A staggering 76% of the creative workforce was made up of freelancers and self-employed, compared with 25% of the general workforce. Because freelancers and microbusinesses were chronically under-accounted for, this meant that a lot of the value produced by creative industries in Cornwall were ignored. Indeed, creative industries employed over 350% more people than was originally thought. In addition, creative industries was also found to be growing at several times the general rate. 

The results of this report brought about the inclusion of creative industries as a key sector within Cornwall's economy and hits a positive note for non-urban creative regions worldwide.