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Creatives- Generation Next
23 April 2004

A new project to uncover the next generation of creative industry entrepreneurs in Northern Ireland schools has received an award of £82,500 from NESTA (the National Endowment for Science Technology and the Arts), the organisation that supports innovation and creativity in the UK.

Dreamlab, the brainchild of digital media experts Dream Ireland, gives young people between the ages of 15 to 18, the opportunity to experience working in creative industries like computer games, design, architecture, arts, music and fashion, through production-based training programmes led by industry professionals.

A pilot scheme saw the opening of new career paths, as students learned valuable lessons from industry professionals and from their own exploration of creative computer software.

Industry standard software is used enabling both students and teachers to develop new ICT skills and to experience using the professional tools of the creative industries.

Research recently carried out recently by NESTA (1) underlines the importance of the creative industries to the UK, growing at twice the rate of the economy as a whole. The sector has grown by an average of 8% between 1997 and 2001, which compares to an average of 2.6% for the whole economy during this time.

NESTA fully recognises the importance of creativity for the prosperity of Northern Ireland and the UK as a whole.   Due to its relatively small size, Northern Ireland is able to address the promotion of creativity and has already made significant progress by acknowledging the important role of education in schools.

The Dreamlab learning model will enable schools to outsource teaching and learning to independent organisations in the future, thus disseminating their experience and skills to other educational establishments.

Sarah Macnee, Acting NESTA Learning Director, said:

“Despite a lack of understanding about the creative industries, our recent research proved that it’s a high area of growth for the UK economy, contributing 7.9% to GDP and £11.4 billion to the UK economy. We are delighted to be supporting this project which will give a generation of young people the chance to develop careers in this important sector.”

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