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Distance is dead
06 January 2005

Imagine becoming part of one of the friendliest and most exciting new media communities in the UK – striding out of the office at the end of a successful working day and heading straight down to the beach for a surf in world-class waves.
Or standing in a stuffy, tightly packed London Underground carriage with a smile on your face, knowing that by the end of the day you’ll be back home among beautiful countryside, spectacular coastline, and all the fresh air and personal space you’ll ever need.
Sound too good to be true? Well it is true and within your reach.


Many companies have already taken the decision to move to Cornwall and are now reaping the rewards of their action.
Greg Dyer is co-founder and director of Light Circus, a digital media consultancy with two Cornish offices, one in Penzance and another in St Ives.
A father of two, Dyer was attracted by the lifestyle on offer for his whole family and made the move in 1999.
It wasn’t an easy decision to make and Dyer was all too aware of the perceived risks of such a move.
Ironically consistent with the county’s reputation for myth and legend, fantasies of fledgling infrastructures and limited capacity are rife.
The truth couldn’t be any different – Cornwall is ready and waiting. There’s so much more to working in Cornwall than a surf after work.
You’ll find everything a business needs through a vibrant, close-knit new media community to which everyone is welcome to contribute.
There’s a wide range of support on offer from a variety of organisations and networks.
Digital Peninsula Network (DPN) was established in 1999, when a group of media and digital professionals realised that it would be useful for them to make links with each other to share work and professional expertise.
Since then it has grown to over 150 members and has become a nationally significant model for supporting IT, media and creative micro businesses.
Cornwall needs projects that support the businesses of the future, those that can operate here despite the physical distance from major centres of economic activity.
In addition to all of this, businesses that relocate to Cornwall will save a fortune on location expenses.
More and more high-quality businesses are being developed across the county, at a fraction of the price of their peers upcountry.
People pay a tiny fraction of the money they would pay in rent for a studio in central London. And for that money, they get a space that’s twice as big and they don’t even have to commute for hours anymore to get there.
There’s also the issue of connectivity and the London-centricity of new media.
Making the geographical shift from new media’s perceived centre of activity is no longer a risky business; thanks to modern communication technology, distance is now truly dead.

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