In the project 'Women in Media and Communication' carried out by the Aberdeen Business School, it was found out that only a slim majority of companies (54%)  have Gender Equality (GE) policies such as Equal Opportunity, Flexible Working and Work Life Balance, in place. GE policies are more common in companies with a high proportion of female employees. Companies with these policies also tend to enjoy a culture of equality, merit based recruitment, a sense of loyalty amongst staff and a reduction in staff turnover. Small and micro companies are less likely to adopt GE policies, due to reasons ranging from cost implications and lack of staff resources or necessity.

The most interesting thing is that 62% of the women interviewed have experienced unequal treatment while only 13% of men think that they have witnessed examples of women being treated unequally. Two thirds of women have encountered gender related negativity from their male colleagues while the majority of men believe that ability, personality and availability have been the key criteria to recruitment and progression, rather than gender.

A male interviewee said that, 'Of any occupation you could have possibly picked to look for prejudice against women, the press industry is the least prejudiced against women there is.'

However, a female interviewee responding to the same survey had a less glowing assessment the press industry. She said that, 'While some lip service would doubtless be paid, I have trouble believing that you could break up the entire culture of the press industry that easily.